Parenting & tech: An interview with the founder of Parentool, the new Romanian app for parents


Several say parenting is the most hard work in the globe. It is, of course, a fulfilling and satisfying experience, but also one that comes with many queries, anxieties and insecurities, specifically if you happen to be new at this. And with facts about parenting scattered all about the net, acquiring expert information & guidelines in 1 position can definitely make lifestyle much easier. Which is the mission of Parentool, a new Romanian science-based application that connects mom and dad with experts and will help them find responses to different issues. We connected to founder Petruța Țuligă to find how it operates.

Is it standard for the little one to rest so significantly? Can he try to eat this? Is this proper? Why am I so exhausted all the time? These are just some of the concerns that pop into the heads of new mothers and fathers, usually the mothers. Romanian entrepreneur Petruța Țuligă introduced an application that can aid discover useful answers to such inquiries, immediately from professionals or from confirmed article content. Moreover, with Parentool, moms can adhere to the child’s enhancement phases and approach the finest parenting style.

In its initially month on the current market, Parentool was currently downloaded by 2,400 end users, and the goal for this yr is 10,000. Mothers and fathers from the diaspora can also down load the app.

As for upcoming designs, a segment for dads, a edition in English, and the growth on intercontinental marketplaces are on the checklist. 

“Our mission is to grow to be the go-to location for moms and dads when they have queries about parenting,” founder and CEO Petruța Țuligă instructed

Meet Petruța and find the story & mission of Parentool from the job interview below.

To start out off with, could you briefly convey to us your tale? 

I was born in Târgu Jiu, surrounded by the artwork of Constantin Brâncuşi, and I graduated from the Faculty of Political and Interaction Sciences – Interaction and PR part – in Cluj-Napoca. My adventure as an adult began in the initial yr of college when I joined the AIESEC corporation. Just after 3 months, I became vice president and the adhering to calendar year president. Immediately after the AIESEC practical experience, I started out operating in HR and continued over the a long time to experiment and navigate spots these kinds of as advertising, Employer Manufacturer, products development and consulting. 

I am presently the founder and CEO of Parentool and present consulting companies to folks who want to create their enterprise and individuals who have many item-similar challenges. 

I’m passionate about all items similar to psychology. I like to disconnect by walking in mother nature and talking to people today who are passionate about what they do.

I have two cats that train me how to acquire things much easier and prioritize relaxation. 

When and how did the Parentool story start? Where did the thought appear from, and what was your enthusiasm?

The story of Parentool began with a vision. I completely love little ones, the magic they convey, and the dad or mum-baby dynamics. It all started off when I arrived to Cluj and started to understand the effects my romance with my mother and father experienced on me. 

I pictured a planet where children feel loved, acknowledged as they are, and in which the spouse and children is for them the nest exactly where they mature the wings to fly. I started off to pay far more notice all-around me and recognize a father’s tears of pleasure at his daughter’s wedding, a kid’s pleasure when the mom will come property, the attractive electrical power established when the child is held by the hand to explore the environment. These moments give me goosebumps, and they are the kinds that motivated me to make a thing in this route. 

I believe that that, in buy to have a superior entire world, we need to have to offer assist proper the place this environment starts off: in the parent-child marriage.

Please inform us briefly what Parentool is and what it does. How does it perform? What is the mission of Parentool? 

Parentool is a science-based mostly mobile parenting software the place mom and dad can acquire solutions specifically from specialists. The application has 3 major classes:

-an location with content articles in which mothers and fathers can entry each distinctive and curated information from other sources. It’s essential to know that the content are pre-checked and are dedicated to each the mother and the kid. We will also acquire a section for dads.

-the Milestones region, in which mom and dad can stick to the kid’s enhancement phases and come across out how they can support him depending on the particulars of that interval.

-an spot devoted to experts the place parents check with questions in non-public and obtain solutions on the similar day. 

Our mission is to turn out to be the go-to put for dad and mom when they have thoughts about parenting.

Parentool app

Why is such an solution necessary in the community marketplace?

A lot of the info about parenting is scattered in quite a few locations. We considered that the most helpful way is to deliver every little thing to 1 far more obtainable place, specifically considering the fact that parents’ time is limited. In addition, we couldn’t uncover a system that a father or mother can use and “grow” with it at the identical time, and we intend to do this ourselves.

What was the expenditure, and how did you deal with the fees?

The investment was all over EUR 50,000. Parentool is bootstrapped, and the costs have been lined by me and our CTO, Dragoș Bilaniuc. 

How a lot of end users do you have now, and what is the goal for this yr?

We at the moment have about 2,400 downloads (30 days soon after the public lunch), aiming to achieve 10,000 by the conclusion of the yr.

What are your strategies for Parentool?

Initially of all, we’re performing to produce the foundation of professionals and the app’s articles to give the customized expertise we want. We intention to give the father or mother that experience of “Aha! Which is precisely what I wanted!” 

Next, we want to extend the Parentool local community and be of a lot more assist to mom and dad in the Diaspora (they can currently down load the software). 

Later on, ideas also include worldwide enlargement, a model in English and an revolutionary business enterprise product. 

What was the greatest problem you confronted in establishing this project? 

The troubles have been lots of and depended on each and every phase. One of the biggest was locating a tech expert who has the time, awareness and passion for becoming a member of a startup as the IT market delivers a set of advantages that a startup without funding simply cannot compete with. Thankfully, we located Dragoș, and things got back again on keep track of. 

Would you say that Romania is a friendly state for business owners? Does Romania provide possibilities for new enterprises? 

I consider that issues are gradually acquiring in Romania as effectively. There are additional and much more incubation and acceleration programs and a lot more and more business people who are ready to mentor. I feel there is continue to a prolonged way to go in phrases of legislation. Forms and perplexing regulations you should not make points easy for business people. 

Nevertheless, we and several other colleagues managed to make gorgeous improvements and display that it is doable. 

The responses received soon after the start verified when once more that methods that aid the mum or dad-little one connection are desired. 

Observe: The first interview was in Romanian.

Irina Marica, [email protected]

(Images: courtesy of Petruța Țuligă)


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