Online Baby Products Retailing Market: 36% of Growth to Originate from APAC | Market Share, Drivers, Trends, and Forecast

NEW YORK, April 1, 2022 /PRNewswire/ — The Online Baby Products Retailing Market Share is expected to increase by USD 13.61 billion from 2021 to 2026 with an accelerated CAGR of 9.82%, according to the recent market study by Technavio.

Segmentation by Product (In-Scope/Out-of-Scope)

The online baby products retailing market share growth by the baby toys segment will be significant during the forecast period. The high demand for educational toys is also likely to drive the sales of this segment. The internet grants parents easy access to popular toy sites and allows product comparison from remote locations. the sales of baby toys are high during occasions and festivals because of the heavy discounts available online. One of the benefits of online baby toy retailing is that consumers can order products from remote distributors or sellers. In case they receive damaged or counterfeit products, they can return the product to the seller. Owing to this advantage, the adoption of this channel for purchasing various baby toys is increasing.

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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Online Baby Products Retailing Market includes the following core components:

• Inputs

• Operations

• Marketing and sales

• Service

• Support activities

• Innovation

Highlights-

• Segmentation- The report extensively covers market segmentation by Product (baby toys, baby gear, baby apparel, baby diaper products, and others) and Geography (APAC, North America, Europe, Middle East and Africa, and South America)

• Key Companies- Alibaba Group Holding Ltd., Amazon.com Inc., Argos Ltd., Baby Care, Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., Ebates Performance Marketing Inc., eBay Inc., DRESS CODE, Kidsroom, Mumzworld.com, Pupsik Studio LLP, Qurate Retail Inc., Saks Direct Inc., The Walt Disney Co., and Tru Kids Brand among others

• Driver- Easier payment options to drive the market.

• Challenge– Increase in the availability of counterfeit products to hamper the market growth

Story continues

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Vendor Insights-

The online baby products retailing market is fragmented and the vendors are deploying growth strategies such as focusing on acquiring other small brands to increase their market presence to compete in the market.

• Alibaba Group Holding Ltd.- The company offers wide range of baby products through their retail online platform such as water bottles, strollers, walkers and carriers, wet wipes, feeding supplies, and others.

• Baby Earth– The company offers wide variety of baby products through their online retail platform such as clothing, strollers, nursing, toys, and others.

• eBay Inc.- The company offers wide variety of online baby products such as nursery, blankets and throws, plush baby toys, strollers, baby and toddler shoes, and others.

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Learn More about Key Driver & Challenge of the Market-

Easy accessibility and hassle-free online payments and customer confidence on online payments, 24/7 customer support, easy refunding policies, and lower prices are some key factors that back online sales of baby products. Online retailers provide several payment options, such as credit cards, e-wallets, COD (cash-on-delivery), Internet banking, and cash-on-order. They are also trying to enhance their market shares by offering secure payment gateways and thereby building customer trust. Regulatory changes, such as the Indian banknote demonetization, which was implemented in 2017, lowered the flow of liquid cash. Such changes, therefore, encourage many online retailers such as Amazon.com to introduce diverse payment options at the point of sale (POS). The availability of fast, secure, and cheap technology has helped many new players enter the e-commerce market, making it highly competitive and price-effective. These factors propel the growth of the market.

The easy and widespread availability of counterfeit products online is anticipated to compound the growth of the market during the forecast period. Counterfeit products are fraudulently produced and mislabeled with popular brand names. These practices affect the profitability and brand image of the original vendors and consumer confidence. The prices of these products are also lower than the original products. Moreover, the lack of proper processes to ensure the authentication and credibility of products also affects the genuine players and consumers. Counterfeit products are mainly available in developing countries, with China being one of the largest exporters. These factors hinder the growth of the online baby products retailing market during the forecast period.

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Product

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

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