Best Amazon Prime Day deals on kids’ toys and baby essentials 2022



Where would we be without Amazon? New parents will know all too well the importance of next day delivery in those early days.

When you’re sleep deprived and supplies are at an all-time low, the retail giants have given us the miraculous ability to have essentials like nappies or formula arrive at your door in mere hours in some cases – a true god send.

But now they are taking it to the next level with the arrival of Amazon Prime Day. Over the years, this sale has grown and grown and it is in this very category of baby, kids and toys that we have seen some of the most epic reductions.

Let’s face it, having kids is expensive. So whether you have a newborn or you’re looking for presents for kids of any age, being able to maximise the discounts where they come will never go unappreciated.

Baby gear is notoriously challenging to navigate so we’ve made it as easy as possible by dividing the best deals by category so you can tick off your ‘to-buy’ list one by one. Consider this your entire baby gift list nailed in one.

When is Amazon Prime Day 2022?

For 2022, don’t miss the Amazon Prime Day sale that is taking place on July 12 from 00:01 to 23.59 on July 13.

Do you need a Prime account to get the deals?

It is vitally important that if you want in on the Amazon Prime Day action, you’ll need to be a Prime customer. If you’ve not yet partaken, a subscription costs either £79 a year (which makes it slightly cheaper) or £7.99 a month. But it’s not only access to one of the best sales of the year, you also get free and even same day delivery, Amazon Video and Amazon Music as well as access to thousands of books at no extra cost. Still not convinced? Try out the 30-day free trial.

What type of deals are available?

There are a range of deals to make the most out of the bargains. You’ll find ones that will last the duration of the 48 hour event (or until stocks last), deals of the day and the more elusive lightning deals that may only be available for a few hours. For this last type, check out our live blog to find out more.

What deals on baby must-haves and toys were there last year?

During the 2021 Amazon Prime Day sale, you could get your hands on big name brands like Silver Cross, BabyBjörn and Hasbro with over half off. Notable deals included aden + anais, Cybex, Mamas & Papas and Huggies with up to 61 per cent off.

What deals can we expect this year?

Make the most of the sales to stock up on the items that you need now and later as your family grows. There are items for newborns, toddlers and kids of all ages with big name brands included.

Are there any deals live now?

Yes. See below for the best.


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